Role: Concept & Design
Client: Walmart

Agency: Publicis | New York

 

Walmart invited specifically-targeted media and influencers to attend an apparel showcase featuring their 4 new apparel brands. The event took place over the course of two days in the Flatiron District of New York City in a venue designed to emulate a true retail space.

 

Attendees had the opportunity to speak with Walmart representatives on Day One and interact 1:1 with celebrity stylist Elizabeth Stewart on Day Two to hear more about each brand.