Role: Concept & Design

Client: AB InBev Mixxtails

Agency: Geometry Global | New York

 

Mixxtail Place is a multi-roomed, multi-use, communal apartment themed venue where cocktail culture, the Mixxtail serving ritual, and the “Any Occasion” come to life in a series of immersive and highly shareable experiences encouraging consumers it's better to "Go In". Go In” is our rallying cry to bring FOMO home, where it belongs.