Heineken USA
Out of Home Posters

"Open Your City"

Role: Design & Art Direction

Client: Heineken USA

Agency: Geometry Global | New York

 

Visually representing the culture, spirit, and vibe of Chicago, being relevant locally. Positioning Heineken as the insider and generating local pride. The design was inspired by the specific aesthetics of some of Chicago's neighborhoods.

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The catch was developing something utilizing only STOCK photography.