Role: Concept, Art Direction & Design

Client: Dos Equis
Agency: Geometry Global | New York

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Mardi Gras is the biggest time of the year for every beer brand. We needed to cut through the competitive clutter and resonate with the locals so we partnered with Terrance Osborne a well respected New Orlean artist, to create what would be seen and collected throughout New Orleans and other cities celebrating.

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Heineken & Amstel brought krewes to together

to celebrate Mardi Gras authentically, in true legendary style.