Role: Art Direction

Client: Grohe
Agency: G2 | Chicago

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Grohe had a low awareness among U.S. consumers. Those that are aware associate it more with 'quality' than with 'design' or 'technical innovation', which are key equities of the brand. We wanted shoppers to understand that Grohe brings a whole new look and feel to enjoying water, it's more than water, it's H2O.

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Tasked to bring awareness, to the line and offerings of quality, technology, design, and sustainability. We developed a print ad and in-store display inspired by those attributes resulting in premium, educational pieces that allowed the consumers to actively seek out the brand and 'try it'.