Role: Concept & Design

Client: Dos Equis

Agency: G2 | Chicago

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Dos Equis got in on the excitement of the tournament timeframe and reminded consumers they're not just a beer for Cinco de Mayo. By partnering with local radio station ESPN Chicago to create an online bracket challenge where consumers could vote for their favorite Dos Equis bar, After consumers voted, the stations rewarded the winning account with a live radio remote  – ESPN's Waddle & Silvy– to kick off the NCAA tournament season.