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Bud Light:
On-Premise Activation
"Get Into the Game"
Role: Creative Director
Client: AB InBev Bud Light
Agency: IN Connected | New York
This watch & win style engagement gave guests a vested interest in the football games while on-premise and kept them glued to their seats enjoying Bud Light waiting for their squares to hit to win NFL prizes along with the chance to win the ultimate prize—a trip to the 2021 NFL draft.
Excellence Award Winner at The CADC 45th Award Show for Online Promotion.







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